Hollywood studios and actors reach agreement on AI usage

Los Angeles – May 30, 2026: In a groundbreaking agreement, major Hollywood studios and the actors’ union SAG-AFTRA have signed a contract regulating the use of artificial intelligence (AI) in filmmaking. This measure is the result of months of negotiations and aims to protect artists’ rights in the digital age.

The new contract stipulates that digital recreations of living or deceased artists are only permitted with explicit consent. It specifically involves the generation of synthetic voices and the use of digital avatars that mimic actors’ appearances and voices. These technologies have previously been used without artists’ consent, causing controversy.

Another important point of the agreement is the regulation of AI use in creating dialogue and scripts. From now on, AI-generated content will not be used without the involvement of human writers or actors. This is to prevent AI systems from replacing human creative work and compromising the quality of productions.

The agreement has been hailed as historic by both sides and is positioned as a necessary step in an industry increasingly influenced by digital technology. SAG-AFTRA President Fran Drescher emphasized that this contract balances technological advancement with the protection of artists’ rights. She stated that the union always prioritizes protecting members’ interests while promoting innovation.

The studios also welcomed the agreement, stating that the contract paves the way for responsible AI use in filmmaking. They explained that cooperation with the union will serve as a model for addressing future technological challenges in the industry.

Experts view this agreement as an important step in balancing technological innovation with artists’ rights. They emphasize that such arrangements are necessary to ensure cultural diversity and the quality of filmmaking in the digital age.

The film industry faces the challenge of responding to rapid technological developments while preserving the creative process at its core. The studios and union agreement is regarded as a model for future negotiations in the entertainment industry.

Overall, this move demonstrates that the film industry is ready to face the challenges of the digital age and advance while protecting artists’ interests. The agreement on AI between Hollywood studios and actors will be a groundbreaking benchmark for the entire entertainment industry.