In recent years, they have almost become the political uniform of the French president: Emmanuel Macron’s dark sunglasses. Few summer photos are without these distinctive glasses, which have become more than just a sunshade accessory during state visits, walks on the beach, and military ceremonies. In France, they have become a small political symbol — elegant, understated, and clearly reflecting French style.
At least at first glance.
Because around the president’s glasses, the same question often arises: Is this accessory really entirely of French origin? The answer is much more complicated than the perfectly staged images from the Élysée Palace might suggest.
The glasses that Macron often wears usually come from high-end French brands in Jura. The area around Morez and Oyonnax has been regarded as the center of the French eyewear industry for decades. There are traditional manufacturers, small family businesses, and specialized workshops that still maintain French craftsmanship and eyewear techniques to this day.
And this very picture fits perfectly with the president’s political story.
Macron has long focused on visible symbols of French manufacturing. Tailored suits, watches, leather shoes, or bicycles — many things should be produced domestically as much as possible. The message behind this is very clear: France still owns industry, craftsmanship, and quality. Especially in a country that has endured factory closures and job losses, this symbol carries great significance.
But with eyeglasses, things quickly become blurry. Or rather: globalization.
Because even in places where the eyeglass frames say “Made in France,” usually only part of the manufacturing process actually takes place in France. Some frames are fully produced in Jura — from cutting the acetate to the final assembly. Other models combine an international supply chain. Hinges come from Asia, some materials from Italy, lenses from other European countries. Only the final steps are performed in France.
Legally, this is often enough to be allowed to use this valuable origin label.
It is at this point that the debate often erupts. Critics accuse the industry of exploiting the image of patriotism while production has become completely internationalized. Supporters counter: In a globalized economy, there are hardly any industrial products that come entirely from a single country anymore.
And indeed, Macron’s eyewear says much more about France than just fashion. They reflect a country proud to protect its historical artisanal traditions, while still being deeply connected to global production chains. The 21st-century “Made in France” is often not about complete national independence but rather design, assembly, and brand identity.
Perhaps this is why the president’s glasses attract so much attention.
They are distinctly French in style — even though their story has long since become European and global.