Behind the Scenes with Les Bleus: How the FFF Plans Its Successful Online Videos

Boston – 14 July 2026: Short videos from around the French national football team have become a regular feature on the French Football Federation’s platforms during the World Cup. Scenes from the hotel, training sessions, journeys and leisure time show players in relaxed moments. An investigation by franceinfo describes the posts as authentic footage, although their selection, editing and publication are nevertheless professionally prepared.

The focus is often on players such as Rayan Cherki, Michael Olise and Kylian Mbappe. In published sequences, Cherki can be seen cooking, among other things, while Olise is shown driving a small utility vehicle. The FFF also distributes longer formats, including an 18-minute feature about a day with Cherki in Boston. This gives supporters insights that go beyond match reports and press conferences.

The selection of subjects follows a recognizable editorial approach. Sporting work, travel and rest are combined with humorous situations. The posts are intended to make the national team players’ personalities more visible without losing sight of their sporting routine. According to the FFF, the video program also includes training footage, excerpts of conversations, portraits and material from the team headquarters.

The strategy is also important because content selection during a major tournament operates under special conditions. The federation must take account of training operations, the protection of private areas and rights surrounding the World Cup. Rather than following the team at all times, footage is therefore produced during coordinated time slots. The clips’ spontaneous feel is based primarily on the way the players interact with one another, rather than on an uncontrolled camera in the team’s daily routine.

Boston serves as the base camp for coach Didier Deschamps’ squad. Before the tournament, the FFF justified the location by citing short travel distances to venues on the US East Coast. The team trains on the Bentley University campus and stays at a hotel in Boston. This stable environment makes it easier for the federation to produce material regularly and develop recurring formats for its own channels.

The success of this content reflects a change in how national teams communicate. The federation is not addressing only match viewers, but also an audience that expects short, personal and entertaining videos every day. The individuals involved are not presented as actors in a staged series, but as players with distinctive traits and relationships within the group.

For the FFF, these recordings complement conventional sports coverage. They generate attention between matches and give fans more direct access to the team. The balance remains crucial: the videos should convey closeness, but must not interfere with Deschamps’ preparations or the players’ focus on the World Cup.