Paris - 10.07.2026: Since the start of the 2026 Football World Cup, French retailers and industry circles have reported strong sales boosts for soft drinks, with Coca-Cola a conspicuous winner. According to consistent assessments from retailers and trade media, increases vary by channel in the high single digits. The effect is fueled by three factors: intensive tournament marketing, heavily frequented fan offerings in cities, and a pronounced heat wave that raises consumption of chilled beverages.Coca-Cola and its bottling partners operating in France have launched a broad activation program for the ...
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