Hollywood Studios and Actors Agree on AI Usage

Los Angeles – 30.05.2026: In a groundbreaking agreement, the leading Hollywood studios and the actors’ union SAG-AFTRA have signed a contract that regulates the use of artificial intelligence (AI) in film production. This move follows months of negotiations and aims to protect artists’ rights in the digital age.

The new contract stipulates that the digital reproduction of living or deceased artists may only be done with explicit consent. This specifically concerns the creation of synthetic voices and the use of digital avatars that imitate the appearance and voice of actors. Such technologies have been controversial in the past due to their use without the artists’ approval.

Another central aspect of the agreement is the regulation of AI use in the creation of dialogues and scripts. In the future, it will be ensured that AI-generated content is not used without the involvement of human authors and actors. This is intended to prevent AI systems from replacing the creative work of people and to maintain the quality of productions.

The agreement has been described as historic by both parties and as a necessary step in an industry increasingly shaped by digital technologies. SAG-AFTRA President Fran Drescher emphasized that the contract creates a balanced relationship between technological progress and the protection of artists’ rights. She highlighted that the union is always committed to safeguarding its members’ interests while also promoting innovation.

The studios also welcomed the agreement, stressing that the contract paves the way for responsible use of AI in film production. They stated that the cooperation with the union represents a model for dealing with future technological challenges in the industry.

Experts see this agreement as an important step to balance technological advancement with artists’ rights. They emphasize that such agreements are necessary to ensure cultural diversity and the quality of film productions in the digital age.

The film industry faces the challenge of keeping pace with rapid technological developments while protecting the creative processes that are at its core. The agreement between the studios and the union is viewed as a model for future negotiations in the entertainment industry.

Overall, this development shows that the film industry is ready to meet the challenges of the digital era while protecting artists’ interests. The agreement between Hollywood studios and actors on the handling of AI could serve as a pioneering model for the entire entertainment sector.