Hollywood Studios and Actors Agree on AI Usage

Los Angeles – 30.05.2026: In a groundbreaking agreement, the leading Hollywood studios and the actors' union SAG-AFTRA have signed a contract that regulates the use of artificial intelligence (AI) in film production. This move follows months of negotiations and aims to protect artists' rights in the digital age.The new contract stipulates that the digital reproduction of living or deceased artists may only be done with explicit consent. This specifically concerns the creation of synthetic voices and the use of digital avatars that imitate the appearance and voice of actors. Such ...