For several years now, they have almost become part of the French president’s political uniform: Emmanuel Macron’s dark sunglasses. Hardly a summer photo without these distinctive models, which have become more than just sun protection between state visits, beach walks, and military ceremonies. In France, they have become a small political symbol — elegant, understated, and demonstrably French.
At least at first glance.
Because around the president’s glasses, the same question regularly arises: Does this accessory actually come entirely from France? The answer is more complicated than the perfectly staged images from the Élysée Palace suggest.
The models that Macron often wears usually come from French premium brands in the Jura region. The area around Morez and Oyonnax has been considered the heart of the French eyewear industry for decades. It is home to traditional manufacturers, small family businesses, and specialized workshops that still maintain the French savoir-faire of the sector today.
And exactly this image fits perfectly with the president’s political narrative.
Macron has long relied on visible symbols of French production. Tailored suits, watches, leather shoes, or bicycles — many things are intended to come from domestic manufacturing as much as possible. The message is clear: France still possesses industry, craftsmanship, and quality. Especially in a country that has suffered from factory closures and the loss of numerous jobs, this symbolism carries enormous weight.
But when it comes to glasses, things quickly turn gray. Or better said: globalized.
Because even where “Made in France” is printed on the temple, often only part of the production actually comes from France. Some frames are completely made in the Jura—from cutting the acetate to final assembly. Other models, however, combine international supply chains. Hinges come from Asia, certain materials from Italy, lenses from other European countries. Only the final steps take place in France.
Legally, this is often sufficient to still use the coveted designation of origin.
This is exactly where the debate regularly ignites. Critics accuse the industry of working with patriotic imagery even though production is already internationally intertwined. Supporters counter: In a globalized economy, there are hardly any industrial products that come one hundred percent from a single country.
And indeed, Macron’s sunglasses tell much more about France than just about fashion. They reflect a country that proudly defends its historic handicraft traditions while at the same time remaining deeply integrated into worldwide production chains. The “Made in France” of the 21st century often consists less of complete national self-sufficiency than of design, assembly, and brand identity.
Perhaps that is exactly why the president’s glasses are so fascinating.
They appear French — even though their story has long become European and global.